Market your software in North America and Europe
What’s the point of developing your technologies if you can’t sell them? Marketing technology costs at least as much as developing it. This is partly because selling software or a technical service is more complex and often takes more time and effort than selling a product.
This involves the following activities:
- Establishing your marketing plan, strategies, sales pitches, and tools
- Hiring and building a sales team
- Generating leads
- Targeting and signing potential candidates to convert them into clients
R&D Action offers a solution to start or complement activities 2 and 3: outsourcing lead generation.
R&D Action has a partner based in France and in Montreal specializing in business development for software and professional services.
This team can act as your sales department without the associated hiring and setup costs. It provides specialized expertise in:
- Acquiring new clients
- B2B sales prospecting
- Hunting and detecting qualified opportunities
- Securing guaranteed appointments with C-level decision-makers
You generate qualified opportunities in complex environments (long sales cycles, multiple decision-makers, large companies, account management, etc.).
Software publishers and professional services firms can accelerate their growth in Canada, the United States, and Europe by using “hunter”-type business developers while minimizing their initial investment.
The Opportunity
The benefits are tangible and include :
Guaranteed results
A contractually defined minimum number of qualified appointments
A dedicated team of hunters
Identifying opportunities and developing new markets
An extension of your sales force
This company acts on your behalf and integrates seamlessly with your sales department.
It is therefore a complete solution for entering new markets, securing high-level appointments, and accelerating your growth in Europe and North America.
Grants for marketing
Note that this service may be eligible for subsidies through the PSCE and CANEXPORT programs, subject to budget allocations.
Sell your software and professional services in America and Europe
Ask an expert
Contact us for a personalized consultation today.
See other programs of interest? Our team is composed of experts from all technological fields. We will adapt and understand these measures to process your claims.